banner
News center
Our products are developed for ease-of-use, convenience, and safety.

Bethenny Frankel's Chaotic T.J. Maxx Tear TikTok Is Actually So Relatable

Aug 16, 2023

Every item on this page was hand-picked by a House Beautiful editor. We may earn commission on some of the items you choose to buy.

You have to watch the whole thing unfold.

"They're not fans of me at HomeGoods. I'm a VIP at T.J. Maxx." Bethenny Frankel, Real Housewife of New York alum, serial entrepreneur, and prolific TikTok proselytizer, recently brought her 1.4 million followers along on an action-packed Saturday night we can all relate to: dragging her boyfriend to T.J. Maxx. Fans couldn't get enough: "This might be the realest video I've ever seen."

The video starts with Frankel arriving at the Bridgehampton T.J. Maxx. (Yes, there's a T.J. Maxx in the Hamptons.) She's purportedly on the hunt for a desk and chairs, pajama-clad boyfriend in tow. What ensues is a whirlwind T.J. Maxx vortex—and honestly, we've all been there. "This is exactly what I do to my fiancé. C'mon, I just need one thing…." said one commenter.

Frankel's video diary perfectly captures the six stages of a quintessential late-night Teej run that anyone else who has made one knows all too well:

Fans flooded the comments section, wishing they could witness the star's shopping tear firsthand: "Imagine Bethany casually spinning in a chair at your local TJ Maxx on a Saturday night…iconic." One employee wrote, "I work at TJ Maxx and you would honestly make my entire life if you came in."

Others just wanted the details about the pink flamingo trolley cart. "I need that flamingo drink bar!" wrote one commenter. "Is the flamingo aluminum tray still available? That does feel critical."

Rest assured, Frankel delivered. "You guys told me I needed it. I made a mistake," she says in a follow-up video the next day. "We're back. I set the alarm, and we're going to get the f****** flamingo before anyone else gets it. Can't stop, won't stop. This was critical."

Frankel bought it on sale for $129 American dollars.

Claire Brito is House Beautiful’s Social Editor. She loves the art of the perfect housewarming gift, throw pillow calculus, and is obsessive about glassware. Her work has been published in Drew + Jonathan Reveal, Rachael Ray Magazine, and more. Originally from Texas, she now resides in New York. Follow her on Instagram and Twitter.

10 Best Blackout Curtains to Help You Fall Asleep

The Best Office Chairs for Stylish WFH Vibes

This Sold-Out Boucle Chair Just Got Restocked

14 Soft Jute Rugs for That Coveted Textured Look

Shay Mitchell's Brand Béis Is Our Go-To for Travel

15 Deep Couches That Are as Cozy as They Look

40 Black-Owned Home Stores You Need to Know

6 Best Stone Bath Mats to Complete Your Spa Shower

18 Amazon Travel Deals To Shop on Prime Day 2023

The Best Outdoor Projectors To Snag for Summer

Stay Cozy and Warm With the Best Patio Heaters

10 Best Outdoor Ceiling Fans To Buy Now